Right Fit / Charming Shoppes Visit Project
Charming Shoppes and Lane Bryant requested a refreshed and expanded experience for their current brand site. They desired increased user interaction and brand excitement, and more depth of information for their product offering.
As part of the new site rollout, I developed a number of engaging modules and management features. Among them, is the ability to MMS message a ringtone to your phone, multimedia downloads, and a secure scoring connector for the successful "Right Fit Mania" flash game. A custom automated social media aggregator was built into the management system to monitor and publicly display buzz surrounding the brand. Additionally, the management system allows for all frequently updated content to be managed with the CMS by a wide range of staff.